Here are the tools I use for my online business that I couldn’t survive without. I’m an affiliate for some of these which means I make a commission when someone buys through my link but I only promote things I absolutely love and use myself.

Rockstar software for up-leveling:


Not using LeadPages my first 2 years in business is the biggest thing I did wrong. Your money is in your email list and using LeadPages is like prescribing your email list steroids. Watch the video on this page to learn more.


Webinars are the easiest way to sell a product over $200. I love EasyWebinar because it’s so easy to set up, has thorough analytics and the ability to host automated webinars with “timed events” meaning you can schedule a “Buy now” button to pop up at a certain time and can redirect attendees to your website or sales page right after the webinar ends. Learn more here.


Ontraport is an all-in-one client management, marketing and sales system. I love to create new opt ins and email lists all the time and Ontraport allows me to keep everything organized with specific tags and lead people through certain funnels, depending on the actions they take like opening an email. The other huge benefit for me is the affiliate system, it’s so easy to give affiliates their own portal with their unique tracking leads, promo images, sales copy, etc. Here’s more about Ontraport.

The basic necessities for starting an online business.


This is the best place to buy domains aka ‘URLS” aka Websites. On some other platforms, you don’t actually own your domain, with NameCheap you do and it’s, you guessed it, the cheapest.


After you’ve purchased a domain, you need to host it somewhere. It costs a few bucks a month for someone to use their storage space to host your website and my favorite is BlueHost.


Aweber is always my recommendation for someone starting out and wanting to build their email lists. It’s free for the first month, and then you pay based on how many subscribers you have thereafter. I love the easy to use drag-and-drop email template builder and the “rules” feature, which automatically performs pre-configured tasks like adding an email to a new list of buyers after they purchase a product. Try Aweber for 30 days free here.


I use Acuity for scheduling clients because it is so dang easy. It allows them to choose what service they’d like, view my availability, book their appointment and make the appointment. It also hosts intake forms and client agreements and then sends out reminders of the appointment to both of us. It’s easy to set up and you can try it for free here.

Canva & Pic Monkey

In the past, it’s been extremely difficult and expensive to make professional images for your website. Luckily sites like Canva and Pic Monkey came along and made it super easy to whip up images for your website, social media, newsletters, fliers, etc. They’re both totally free with the option of paying for unique images and features.


Once you have a website and beautiful images, you need to disperse your content throughout social media which can take FOREVER. I love Hootsuite for it’s ability to schedule posts in advance for Twitter, Facebook, and Instagram.

Video Equipment I use and Recommend