Breaking Down the Online Marketing Funnel Step-by-Step

online marketing funnel

Breaking Down the Online Marketing Funnel Step-by-Step

I held an Online Marketing Funnel Training on Periscope the other day.

(Yes, I know I talk about Periscope all the time and I’m obsessed. I’m OK with that.)

This particular training is something that I usually reserve for Live Webinars and I only hold them a couple times a year.

These are the exact strategies that I work one-on-one with my clients on.

I decided to see how a Live-Webinar-Style would work on Periscope, so I broke down the entire Online Marketing Funnel from Social Media to Sale, in a very easy-to-understand way.

After the broadcast, I had viewers tweeting me that “This was sooo good!” So I decided to record the video before it expired and was gone forever into Periscope’s 24 hour replay abyss, so that I could send it to you and you could fast forward and rewind as you please.

You can watch the video below and then comment below if you have questions or want to tell me that it’s “sooo good!” :)

**The software I refer to in the video that I LOVE for List Building is LeadPages. (<–affiliate link)

LIVE “Social Media Planning Pow Pow” Client Testimonial

Let me tell you a little story about Tina…

Tina didn’t know how to start building an online presence or where she was gonna get her audience from. She felt lost with her social media and knew she needed some sort of strategy.She was overwhelmed and confused thinking about all the different potential ways to use social media, so she decided to book a “Social Media Planning Pow Wow” with me because I had broken down other marketing strategies so easily on my social media platforms.

After her session, she thanked me for never making her feel dumb when she asked questions and always answering with “We’ll figure it out” (my #1 used phrase).Now she feels confident going forward with her plan (she didn’t know she even needed a plan) and she’s stoked that it’s something she can manage on her own without having to hire any extra help.

Before working with me, Tina felt so drained from being “on” her social media all day long and now she’s looking forward to following her customized plan and using the automation tools I introduced her to and having an actual lunch and dinner, while her social media works for her.You can hear about Tina’s experience in her own words in the video below.

If you can relate to how Tina was feeling and want to Knock Out a solid plan to build targeted audiences on the best platforms for your business, you can apply for a Social Media Planning Pow Wow Here.

5 Step Process to Figure out your Freebie Offer for List Building

Yesterday, I held a really great Periscope about the “5 Steps to Figure out a Freebie” at the park while my kids were playing. It was a total hit!

I decided to put it on YouTube so that I could save it forever and so that you can watch if List Building is important to you. (Hint: it should be!)


(Wanna build your list super quick with Periscope? Join my Free 5 Day Periscope Challenge! Click Here)


A quick recap of The 5 Steps to Figure out your Freebie Offer for List Building:

1) Listen to your audience. What are they struggling with? What are their pain points? What do they need solved right now to have results?

freebie offer opt in

2) What can you do to solve it? Can you teach them? Can you connect them with someone else who can help? Can you show them how to do it themselves?

list building strategies

3) What’s the best way to deliver that content? E book? PDF? 1 Video? Video series? Webinar?

how to create a free e book

4) How can you create it in the quickest, easiest and least expensive way? How long will it take to get this done? Do you have all the skills for this? What will it cost? What are your options?

build your email list

5) How can you help them after your freebie has solved the problem for them? How can they hire you or buy from you continue to have amazing results?

periscope marketing

Referenced in Video: LeadPages -Click to watch the demo video.

Before you go, what kind of business are you in and what kind of freebies do you use? Let me know in the comments!

periscope broadcast

Your First Scope: 14 Tips to Nail your Periscope Broadcast

Want to up your Periscope game?

>>Download the Periscope Pro Tools PDF for free>>

By now you’ve figured out how Periscope works, you’ve enjoyed poking around in other people’s broadcasts, you’ve manically tapped the screen to send hearts and you’re ready to receive some hearts yourself.

But pressing that “Broadcast now” button can be scary! All of a sudden you’re not sure what to talk about. And how do you manage all the comments? What if you do the wrong thing?

In this Periscope tutorial, you’ll learn 14 Tips to Make your first Scope rock and you’ll be live broadcasting and collecting hearts upon hearts in no time!

Next Video: Advanced Periscope: Taking your Scopes to the Next Level

advanced periscope tutorial

Advanced Periscope: Taking your Scopes to the Next Level

Want to up your Periscope game?

>>Download the Periscope Pro Tools PDF for free>>

Once you’ve gotten comfortable being in front of the camera on Periscope, there are some things you can do to take your scopes to the next level.

In this video, I’ll teach you some ways to ensure your Periscopes get noticed, shared, and continue providing value long after the 24 hour replay has ended.

Next Video: Periscope Marketing: 8 Creative Ways to Use Periscope for Business